"Not all battles are visible and neither are the victories"
- Brittany Burgunder
OBJECTIVES
OF IMC PORTFOLIO
Showcase our advocacy project for the Migrant worker Community to shed light on the issues/challenges they face such as financial disclusion
Evoke empathy and understanding in youths to encourage/influence them in improving the mental health of migrant workers by playing their part
Share insightful stories and backgrounds of Migrant Workers to share about who they are and debunk any misconceptions about them
CHOSEN MARKETING TOOL
WEBSITE
WHY?
did we choose a website to market our advocacy project?
A critical part of the customer experience and can impact how customers feel about your brand
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Directly impacts visibility in search engine optimization (SEO)
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Helps search engines understand pages and make it easier for customers to find your site
WHAT?
type of website design did we choose?
A fluid
web design
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The widths of page elements are set proportional to the width of the screen or browser window
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Expands or contracts based on the width of the current viewport
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Helps make websites more usable across different device types with varying screen dimensions
HOW?
is a website effective in marketing our advocacy project?
Typography
We choose an informal font tone which allows us to give out a friendly brand personality
Colour
We used colours such as grey to create a relaxed atmosphere for website visitors.
Structure
We will showcase our objectives and aims for this advocacy project as well as display our journey in advocating for the same cause via media such as images and videos